Tuesday, 27 May 2008

• 2 Types of Web 2.0

  I think a lot of people get very confused about how to use web 2.0 and what benefits can be found from it.  There are two main trains of thought when it comes to web 2.0.
  
  1.  Web 2.0 For Social Blogging to Get Readers and Fame
  
  A lot of people will start off blogging by following the likes of Rowse, Chow and now Middlebrook.  The purpose is to use social bookmarking sites like StumbleUpon, Digg and Delicious which in turn generates vistors.  These visitors then leave comments telling you how wonderful you are and how they will become one of your new RSS feed readers.  They also encourage you to leave lots of wonderful and useful comments on other blogs so that the blog owners reciprocate and also some of their readers will click on your link and become avid readers.
  
  So what's the problem with this?  Nothing really, as long as you are a genuine exert in your field or you have a writing style that is somehow compelling.  You also need to understand that success is not overnight and you can easily wait years before you start to see any proper money come in.  Unfortunately most of use don't have the skills or expertise to acheive our goals which is why people tend to give up blogging after only 3 months.
  
  2.  Web 2.0 For Anchored Backlinks
  
  See, the confusion arrises when people don't want to get involved in social blogging.  They either aren't that interested in the topic of their blog or simply don't want to be concerned with replying to comments.  Also, social blogging is very difficult to monetise due to the fact that readers actually read the content rather than click on your ads.  If they don't click on your ads then you don't make any money.
  
  Why we do certain aspects of social blogging is just so that we can get backlinks.  There are so many techinqiues that can be used such as blog commenting, squidoo lenses, HubPages, free blogging platforms such as Blogger and Xanga plus social bookmaking sites like Mister Wong and Mixx.  We aren't interested in getting visitors and luring them to visit our site due to compelling titles.  We just want the links.  In fact, if we do end up getting comments and RSS subscribers we are doing something VERY WRONG.
  
  
  
  

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